Analysis of Carvers What We Talk about When We Talk...

Love cannot be defined in one sentence or even a paragraph. Every human has his or her own definition of love because people usually define love based on their cultures, backgrounds, social classes, educations, and their societies. In this essay, the main point will be the different kinds of love that Carver illustrates in his story â€Å"What We Talk about When We Talk about Love.† In Carver’s story, there are some points that I can relate to my personal experience. There are a few characteristics and symbols in the story that are really important to understand in order to define what a real love is and find the intention thrown out the story. These characteristics includes, Mel, Terri and Ed and Terri’s relationship. Furthermore, symbols†¦show more content†¦I think â€Å"shut up† was a very strong words that shows he didn’t know what a true love is and made his audience think about him as someone who can not define love clearly. When someone as a reader looks at Mel’s situation, it is a totally different kind of love. Education, background, social class comes together and describes Mel’s definition about love. To be specific, Mel is an educated person, and he is a cardiologist. However, Mel sees love as something that can be pass on to someone else, and he doesn’t really understand the concept of real love. There might be another reason for Mel definition’s of love, and the reason is Mel’s first love with his first wife (Marjorie). Mel was in love with Marjorie (Mel first wife), but suddenly everything just collapsed, and he didn’t know what cause the divorce, and what happened to his love. Mel sees love as a â€Å"memory not even a memory† (Carver 676), and that is when he started to talk about love at the beginning of the story. Mel thought about love in an educational way not in his own personal way. He defined love based on what he had learned in school an d in his educational way not personal way. In my opinion, Mel wanted to do the same thing that Ed did to Terri but in his own way. Mel was more educated than Ed, so he wasn’t going to fight with hisShow MoreRelatedEssay on Raymond Carvers What We Talk About When We Talk About Love1355 Words   |  6 PagesLove is undoubtedly one of the most frequently explored subjects in the literary world. Whether the focus is a confession of love, criticism of love, tale of love, or simply a tale about what love is, such literary pieces force readers to question the true meaning and value of love. Raymond Carver accomplishes this in his short story â€Å"What We Talk About When We Talk About Love.† As the unadorned setting and the personality of each character unfold, the reader realizes that Carver is making a graveRead More Robert Altmans Film Adaptation of Raymond Carvers Short Cuts4363 Words   |  18 PagesRobert Altmans Film Adaptation of Raymond Carvers Short Cuts The characters in Robert Altmans film adaptation of the Raymond Carver anthology Short Cuts think theyre islands entire of themselves. They suspect their lives and their worlds of isolation, alienation, separation, in multiple senses of the words. They fail to see, or perhaps purposely ignore, connections between themselves and those around them, between their actions and the ramifications of those actions. And while a typicalRead More Raymond Carvers Cathedral Essay6977 Words   |  28 Pages In quot;The Compartment,quot; one of Raymond Carvers bleakest stories, a man passes through the French countryside in a train, en route to a rendevous with a son he has not seen for many years. quot;Now and then,quot; the narrator says of the man, quot;Meyers saw a farmhouse and its outbuildings, everything surrounded by a wall. He thought this might be a good way to live-in an old house surrounded by a wallquot; (Cathedral 48). Due to a last minute change of heart, however, Meyers choosesRead MoreAnalysis Of Where I m Calling From By Raymond Carver2284 Words   |  10 PagesArtapong Intapatana September 16, 2014 English Literature: Critical Thinking and Composition Prof. Jennifer Smith Where I’m Calling From Analysis â€Å"Where I’m Calling From† by Raymond Carver is a short story about a man’s struggle with Alcoholism, and his encounters at a drying-out facility or treatment center. The story itself seems very straight forward in the way it’s presented, 3rd person perspective, narrative writing style, realism (ENotes.com), but in actuality there’s a lot more to the storyRead MoreHbr When Your Core Business Is Dying74686 Words   |  299 PagesTOP-TEAM POLITICS†¦page 90 WHEN YOUR CORE BUSINESS IS DYING†¦page 66 Y GE SE PA IN DS CK R M WA A 53 www.hbr.org April 2007 58 What Your Leader Expects of You Larry Bossidy 66 Finding Your Next Core Business Chris Zook 78 Promise-Based Management: The Essence of Execution Donald N. Sull and Charles Spinosa 90 The Leadership Team: Complementary Strengths or Conï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines BenRead MoreLogical Reasoning189930 Words   |  760 Pagesthat is sold to students). (3) No Derivative Works You may not alter, transform, or build upon this work. An earlier version of the book was published by Wadsworth Publishing Company, Belmont, California USA in 1993 with ISBN number 0-534-17688-7. When Wadsworth decided no longer to print the book, they returned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author would appreciate

Wilfred Owen uses many techniques in his poem Dulce et...

Wilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions The poem Dulce et Decorum est is about the horrible things the soldiers had to see and the awful conditions that the soldiers had to fight through. Wilfred Owen uses many techniques in his poem Dulce et Decorum est to convey the horror and conditions of the war. These techniques will be explained and the purpose of each section will be will also be described. In the first section he uses similes, and specific word choice. This section is meant to show us the state of the soldiers. In the first sentence he uses the simile â€Å"bent double, like old beggars under sacks† which shows that the men have to a carry a large†¦show more content†¦The first is that they are so deafened from previous explosions that they cant even hear the dropping of a gas shell as the five-nines were a type off shell. The second is that the five-nines are meant to give us an image of men falling behind and no-one noticing they have fallen. In the second section the purpose of which is to describe one of the many gas attacks soldiers had to endure and the many deaths the soldiers had to see, he starts the verse with gas! gas! quick, boys! to show how quickly they had to react to the attack and to draw our attention to the verse as we start to read it. Then he writes an ecstasy of fumbling which is an odd statement as it is usually used to describe a moment of happiness but in this case is use to show the urgency of the soldiers trying to put their gas masks on. The suddenness of the gas attack hits you as it is completely un-talked about before and suddenly you have the word GAS in capitals in front of you, this helps you to understand how sudden the attacks were. In the third section, which is about the death of a man and the effect of it on him, he writes about one man who obviously didn’t get his mask on time as it says he was â€Å"yelling out and stumbling†. As he writes he plunges at me you realise how helpless Owen must have felt as their was nothing he could do to help. Another idea of the helplessness of the man is heShow MoreRelatedWilfred Owen1266 Words   |  6 PagesWhat is Wilfred Owen’s attitude towards WW1 and how is this shown through his poetry? Wilfred Owen was a soldier during world war one. Many of his poems were published posthumously, and now well renowned. His poems were also heavily influenced by his good friend and fellow soldier Siegfried Sassoon. Wilfred Owen was tragically killed one week before the end of the war. During the war Wilfred Owen had strong feelings towards the use of propaganda and war in general, this was due to the horrors heRead MoreA comparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred800 Words   |  4 Pagescomparison of poems by Wilfred Owen â€Å"Dulce et Decorum Est† and â€Å"Anthem for Doomed Youth† Wilfred Owen fought in the ww1. He enrolled into army at an early age which was probably influenced by the government’s enticing and false advertising. However in the trenches Owen soon discovered the reality of war and how horrific the war was. At first he started to take notes about the conditions. Then later in a military hospital he edited and turned these notes into poetry. â€Å"Dulce et Decorum Est† is a LatinRead MoreAnalysis Of Wilfred Owen s Poem Dulce Et Decorum Est1692 Words   |  7 Pageswe are now studying Protest and Resistance poetry. The protest poem ‘Dulce et Decorum Est’, written by Wilfred Owen, challenges the dominant World War One ideologies of militarism and nationalism. You will find that this poem is a great example as it defies the dominant values and beliefs of war in Britain. Wilfred Owen Let’s discuss the poet. Wilfred Owen was one of the leading voices of the first world war. In January 1917, Owen was deployed but he was innocent to the realism of war. In AprilRead MoreHow Does Wilfred Owen Explore the Horror of War Through the Power of Poetry?1110 Words   |  5 PagesWilfred Owen, War Poems and Others How does Wilfred Owen explore the horror of war through the power of poetry? Throughout the several poems Wilfred Owen wrote throughout his experience during the First World War, he explores many themes in relation to the war and the emotions associated with these. One of the most prevalent ideas Wilfred Owen chooses to emphasise in many of his poems is that of the sense of horror associated with war and all the consequences of it such as those including deathRead MoreAnalysis Of Facing It By Yusef Komunyakaa And Dulce Et Decorum Est847 Words   |  4 PagesYusef Komunyakaa and â€Å"Dulce et Decorum Est† by Wilfred Owen, are 2 great poems written in the perspective of soldiers who experienced disturbance of war. In â€Å"Dulce et Decorum Est† Owen talks about his experience in World War 1, taking the reader inside the actual event and giving them the insight on his feelings watching his fellow troops die. In â€Å"Facing it†, Komunyakaa also discusses his feeling towards his fellow troops who didn’t survive the attack but he a lso sheds light on his racial identity. KomunyakaaRead MoreWilfred Owen Essay1001 Words   |  5 PagesWilfred Owen’s poetry effectively conveys his perspectives on human conflict through his experiences during The Great War. Poems such as ‘Futility’ and ‘Dulce et Decorum Est’ portray these perceptions through the use of poetic techniques, emphasising such conflicts involving himself, other people and nature. These themes are examined in extreme detail, attempting to shape meaning in relation to Owen’s first-hand encounters whilst fighting on the battlefield. Wilfred Owen experiences many innerRead MoreEssay on Compare two poems by wilfed owen1716 Words   |  7 Pages Compare two poems by Wilfred Owen, showing how they reflected contemporary attitudes to the ‘Great War’. Refer closely to language and poetic techniques. nbsp;nbsp;nbsp;nbsp;nbsp;World War 1 broke out in 1914. At the beginning of the war, there was a great feeling of patriotism and enthusiasm. Young men were eager to join the armed forces, as they thought the glory and heroism of war would be enjoyable. Fighting in France was expected to be an exciting adventure. Thousands of men joined soRead MoreFutility, Anthem For Doomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens944 Words   |  4 PagesDoomed Youth, Dulce et decorum est and Mental cases by Wilfred Owens â€Å"Above all I am not concerned with Poetry. My subject is War, and the pity of War. The poetry is in the pity†¦ All a poet can do today is warn. That is why true Poets must be truthful.† - Wilfred Owen, quoted in Voices In wartime, The Movie Wilfred Owen was born in 1893 and killed in 1918. At Twenty-Five years of age, he was the greatest poet of the First World War. He wrote many poems about the FirstRead MoreAnalytical Essay on Wilfred Owens War Poetry- Dulce Et Decorum Est- by Za1715 Words   |  7 PagesAnalytical Essay on â€Å"Dulce et Decorum Est† By ZA 2010 and 15 years of Age British war poet, Wilfred Owen, incorporates many techniques of poetry writing in his works. As a soldier, Owen often wrote poems which described the misery and hardships on the fronts of World War One. To illustrate the image and scenes of the conflict, Owen uses an array of techniques which can be noticed in his poem â€Å"Dulce et Decorum Est† In the poem, â€Å"Dulce et Decorum Est†, Owen recollects the event of a gas attack on returningRead MoreClose Study of Texts - Wilfred Owen Essays1004 Words   |  5 Pagespoet, Wilfred Owen uses his literary skills to express his perspective on human conflict and the wastage involved with war, the horrors of war, and its negative effects and outcomes. As a young man involved in the war himself, Owen obtained personal objectivity of the dehumanisation of young people during the war, as well as the false glorification that the world has been influenced to deliver to them. These very ideas can be seen in poems such as Anthem for Doomed Youth and Dulce ET Decorum EST

Uk Student Life Free Essays

.. was a great way to introduce the various groups that are available to students on campus. We will write a custom essay sample on Uk Student Life or any similar topic only for you Order Now The Center for Community Outreach (CCO) includes programs to get students involved in the community through volunteering and educating others about today’s issues. The Student Activities Board (SAB) provides students with events like concerts, cheap movie nights, and homecoming events, which I cannot wait for. Greek life is very large on campus and seems like a lot of work. Intramurals and club sport allows student to stay in athletics even if they’re not Division 1 material. If a student feels overwhelmed by the variety of organizations, the Center for Student Involvement (CSI) helps find an organization that fits them the best. Athletics are a huge part of the University of Kentucky’s identity. Men’s basketball is the most anticipated season. The new head coach, John Calipari, is sure to help out the program and top recruits from around the nation are ready to put in work. The only sports you have to pay to get in are Men’s basketball and football. All the rest of the sporting events are free with student id. Living on campus is not bad at all; there are a variety of different locations to live in and places to eat, but it is better to be closer to all of your classrooms or where have to go often. Being on campus is very safe because UK Alert, the emergency notification system, notifies you about safety issues, and if UK is closed, closing early, or on delay. How to cite Uk Student Life, Essays

Unnatural Causes In Sickness and in Wealth Essay Example

Unnatural Causes: In Sickness and in Wealth Essay I want to first start off by saying that I really enjoyed the short film Unnatural Causes: In Sickness and in Wealth. The video captured so many things that appears to be wrong in our society today, that were evident many years ago as well. It makes you wonder if we are progressing as a society or continuing to be at a stand still. Dr. Adewale begins with this idea known as individual responsibility, but always refers to this notion in the context of social determinants. He links the two together because one cannot have individual responsibility without taking into account social determinants. When promoting individual responsibility one has to consider the environment and everything around them including the access to health care services, education, and even job opportunities, hence the notion of social determinants. According to Unnatural Causes: In Sickness and in Wealth (2008) â€Å"Our ability to avoid smoking and maintaining a healthy diet depends internally on our access to income, education, and what we call the social determinants of health† (Unnatural Causes, 2008). Meaning, we can’t solely rely on individual responsibility when we have so many other factors contributing and influencing our daily life. If we were to exclude the social determinants aspect then as a society we would be relying on ourselves for everything. For instance, it is simply wrong to say that as individuals we are in charge of getting healthcare coverage for ourselves, acquiring a job, and education, when society has established these norms and set up a system that makes it difficult to only promote individual responsibility. We will write a custom essay sample on Unnatural Causes: In Sickness and in Wealth specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unnatural Causes: In Sickness and in Wealth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unnatural Causes: In Sickness and in Wealth specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The video also makes a great point by stating, â€Å"There are ways in which our society is organized that are bad for our health† (Unnatural Causes, 2008). That is mind blowing but also so evident. Society brings into our presence things like having fast food restaurants on every corner, but establishing farmers markets so far

Bien entendu - French Expression

Bien entendu - French Expression Expression: Bien entendu Pronunciation: [by(eh) na(n) ta(n) doo] Meaning: of course, obviously Literal translation: well understood Register: formal Notes The French expression bien entendu is a polite way of saying of course, when that is the expected response to a question or request.   Ã‚  Ã‚   -Avez-vous lu le rapport ?   Ã‚  Ã‚  -Bien entendu !   Ã‚  Ã‚  -Did you read the report?   Ã‚  Ã‚  -Of course!   Ã‚  Ã‚   -Pourriez-vous maider porter les valises  ?   Ã‚  Ã‚  -Bien entendu, monsieur.   Ã‚  Ã‚  -Could you help me carry the suitcases?   Ã‚  Ã‚  -Of course, sir. Bien entendu can also be used within a statement in reference to something obvious or expected:   Ã‚  Ã‚   Il faut que nous travaillions ensemble, bien entendu.   Ã‚  Ã‚  Obviously, we need to work together.   Ã‚  Ã‚   lexception, bien entendu, des enfants.   Ã‚  Ã‚  Except for the children, of course.   Ã‚  Ã‚   Bien entendu, il est parti tà ´t.   Ã‚  Ã‚  He left early, of course. Bien entendu cannot be modifed with que oui or que non, which makes it less flexible than its less formal synonym bien sà »r. Bien entendu (or just entendu) can also mean agreed, understood:   Ã‚  Ã‚   -Je ne veux pas parler de ces questions.   Ã‚  Ã‚  -Bien entendu.   Ã‚  Ã‚  -I dont want to talk about those issues.   Ã‚  Ã‚  -Understood.   Ã‚  Ã‚   Voil, cest (bien) entendu ?   Ã‚  Ã‚  Thats it, understood? ... agreed? Il est bien entendu que subordinate clause means of course its understood / it must be understood that....   Ã‚  Ã‚   Il est bien entendu que vous travaillerez tout seul.   Ã‚  Ã‚  Of course its understood (of course you understand) that youll be working alone.   Ã‚  Ã‚   Il est bien entendu que laccà ¨s mon bureau est interdit.   Ã‚  Ã‚  It must be understood that my office is off-limits. Attention: Bien entendu is not always a set expression; it can also be the adverb bien modifying the past participle of the verb entendre (to hear, understand) or sentendre (to get along).   Ã‚  Ã‚   Est-ce que je vous ai bien entendu ?   Ã‚  Ã‚  Did I hear you correctly?   Ã‚  Ã‚   Il sest bien entendu avec les autres enfants.   Ã‚  Ã‚  He got along well with the other children. More Expressions with bienConjugations for entendreSynonyms for ouiMost common French phrases

Essay on White Fang

Essay on White Fang Essay on White Fang This is a free sample essay on White Fang: The portrayal of the child figure is represented in the three novels Black Beauty, The Jungle Books, and White Fang. The use of this motif allows the audience to view the transformation of â€Å"children† into mature beings. In these novels, we watch Black Beauty, Mowglii, and White Fang grow from unshaped, unknowing beings primarily through the guidance of character who are not even their real parents but serve as mother figures. These characters (Beauty, Mowglii, and White Fang) learn the â€Å"rules† of their environment from many different characters and sources throughout the novel. These experiences (both positive and negative) in which they utilize what they know and grow from their mistakes (or misfortunes) are what helps in the rearing and guidance of the child figures on their path of learning. In all three novels, the reader is introduced to the child figures (Black Beauty, Mowglii, and White Fang) really at the beginning of their life. The only possible exception here is that you don’t know initially where Mowglii came from but this introduction is at the beginning of his life in the jungle. This portrayal of the child allows that reader to see them as the naÐ ¿ve clean slates they are, waiting for guidance and education. In Black Beauty, Beauty is portrayed from birth as a valuable addition to the farm and is named for his striking appearance. This ideal impression of the child figure conveys to the reader that although things are good now for this little colt, he will inevitably face hardships during his transformation that will shape him into a truly valuable being. In The Jungle Books, Mowglii is initially portrayed as a happy-go-lucky man cub who isn’t intimidated the least by his new surroundings. This confidence and fearlessness sets the scene for th e leader that Mowglii will become at the end of his transformation into adulthood. After being accepted into the wolf pack, he is nicknamed â€Å"frog†. This title is representative of the changes he will undergo throughout his adventures. It clearly indicates that Mowglii will become a new being. In the novel White Fang, White Fang is introduced almost immediately as the strongest of the litter. This child figure representation is yet again one that predicts the future of the being. This portrayal of White Fang as strong, aggressive and independent carries through to his adulthood as he gains the reputation for being one of the most savage dogs of the North. The difference here between The Jungle Books and White Fang is the initial portray of white Fang is not reflective of the mature caring dog he becomes. It is interesting to note here that although it seemed White Fang’s fate to become a savage wild beast, he in the end becomes a domesticated house pet with the proper compassion and guidance from his determined master, Weedon Scott. In these three novels, each of the characters portraying the child figure is educated about the ways of their world not only verbally, but also by their life experiences (or predicaments). In Black Beauty, Beauty really doesn’t face much of the conflict or harsh realities of the world outside his rosy picture. His seems to represent a protected child initially. He notices how his barn mate, Ginger, misbehaves and wonders how she could that way with such a giving and caring master. He is at the immature point in his life where he doesn’t realize that there is life outside of his own homestead. Even when Ginger tells Beauty of some of her life experiences and how they have shaped the â€Å"person† that she is today, Beauty can only sympathize. He cannot be fully affected by these realities until he, himself is exposed to them. Although he has had second hand exposure from Gingers tales, he cannot learn the lessons and change as a being unless he experiences life fo r himself. In The Jungle Books, Mowglii is protected by Bagheera, the black panther, and is taught the laws of the jungle by Baloo, the brown bear. Although it seems Mowglii is equipped with what he needs to make it in his new world, he faces many dangers of which only he can attempt to avoid. Mowglii has been provided the information of right and wring in the jungle, now it is up for this child to use his smarts to survive. After all, he is sought after by the jungle bully, Shere Khan, who wants Mowglii dead if for no other reason but to regain some of his own pride. The audience sees Mowglii’s transformation as a naÐ ¿ve child to an aggressive member of his society to a compassionate leader of his own people. This only occurs after the child figure obeys the laws of the jungle and utilizes what he has learned. In White Fang, the transformation of the child figure from a savage wolf to a civilized dog is remarkable. White Fang was reared to fend for himself. Although he also had this innate sense as he is three-quarters wolf, he was surrounded by experiences (whether it was famine or brutal fights) that taught him that it was the way of the wild to â€Å"eat or be eaten†. It seemed throughout most of this novel this â€Å"wild child† had no chance of ever being tamed. Ironically, it is the harsh environments that White Fang is exposed to (by the way of Gray Beaver and Beauty Smith), that help him in his transformation from the aggressive wolf to the house pet. Through the harsh guidance of Gray Beaver, White Fang learns obedience, work ethic and loyalty to his master, traits he would have never acquired if he had just lived in the wild. It is arguable, however, that White Fang didn’t necessarily need to be subjected to such harsh treatments become the Beloved Wolf. On t he other hand, these experiences allowed him to appreciate the care he received from his most humane master, Weedon Scott. It is after all, through the patience, understanding, and dedication of Scott that White Fang evolves from a savage wild child into a domestic family dog. Children are a product of their environment. This explanation is used even today to describe why people behave the way that they do. This idea is present in the novels discussed previously as well as in other works of 19th century children’s literature. You see in â€Å"The Little Match Girl† from Andersen’s Fairy Tales, how the poor pathetic child is reduced to keeping herself warm by lighting the matches that she is supposed to be selling. This account is a direct reflection of the pathetic world she was raised in. This exploitation of the child results in her untimely death. In The Waterbabies, it is how this idea is portrayed. Initially, Tom wants to be just like his miserable master, as that is all that he knows. Through his transformation under water, be becomes a product of a better environment. Also in Wilde’s â€Å"The Ugly Duckling†, the duckling feels ugly and doesn’t fit in because of the environment around him. Although he is jus t different than the others, he is led to believe that he is a horrific creature. He truly believes that he is a monstrosity of a sight and this is only because of the influences in his immediate environment. It isn’t until he steps out of his negative surroundings that he finally realizes what he truly is. In the three novels, Black Beauty, The Jungle Books, and White Fang, the child figures portrayed are inevitably products of their environment. You can watch each character grow and change with each new experience and set of surroundings. You can see how just the slightest actions or just a few words shape the adult beings that each character becomes. What a better world we would live in if everyone realized that the actions and voices can forever change the life of another being, whether it be human or animal. ______________ is a professional essay writing service which can provide high school, college and university students with 100% original custom written essays, research papers, term papers, dissertations, courseworks, homeworks, book reviews, book reports, lab reports, projects, presentations and other assignments of top quality. More than 700 professional Ph.D. and Master’s academic writers. Feel free to order a custom written essay on White Fang from our professional essay writing service.

Create a Situation Analysis of a Company I Want to Work for Essay

Create a Situation Analysis of a Company I Want to Work for - Essay Example To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers’ understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry. Situation Analysis of Humana About Humana Humana is one of the top health care providing companies of the US. Unlike other companies, Humana considers it as a challenge to meet consumer expectations of reliability and personalization. Humana deals with health insurance products and health plans. Humana’s products and services are all customer centric. The customers always hope that the company understands their needs. Humana’s ‘customer service representatives’ have the capability to understand the enquiries of the customers and can provide appropriate solutions to them. Humana’s service model is designed in such a way that it can identify the specific needs of the customers. The reason is that the insurer needs to appeal exclusively to individual customers. The uniqueness in product and service appears when customers have good interaction with the company and they can experience something innovative which cannot be found in other company. The differentiation makes the customers feel that the company understands them and their problems. Through providing innovative and exclusive perspectives on health and benefits to customers, Humana has succeeded to accomplish its objectives. To successfully manage the healthcare, develop budget plan, and maintain health expenses, Humana conduct ethnographic research. Humana seeks to provide its employees the appropriate information which is needed for making the above decisions. The career in Humana is based on four principles which are consolidation, personalization, distillation and actionability. To provide good product Humana positions a prototype before introducing the end product in the market (Hewlett-Packard Development Company, â€Å"Insurance and Technology†). Understanding the Customer Humana provides flexibility, appropriate pricing and superior value for their customers. The managers and agents are the essential part for the success of Humana. Humana respects their job which they perform for the customers and continuously tries to make it simple for the customers to engage with the company. With regard to heath insurance product, Humana recognizes the needs of customers and develops customer centric plans. Its services include commercial products; self funded services and individual products. Humana conducts various programs for customers such as specialty benefit, supplemental and behavior al health program, professional life plan and wellness programs. Humana follows user centric strategy. It tries to maximize the customers’ experience by observing their actions not just their requirements. The end–user involvement is quite vital because it can provide in-depth